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Public Relations
 Sponsored AdvertisingRetailers sent us high- resolution images, which we, in turn, pitched to brand-aligned media outlets for their use. |  Multi-Cultural exposureMajor campaigns targeted both English and cultural media outlets through press receptions or PR kits. |  Internal CommunicationsNewsworthy articles were always included in all of the internal communication pieces. A great way to reach customers already invested in the product. |
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 Press ReleasesPress Releases were often delivered through the Canadian Newswire, especially now with all the digital publications. Canadian programs always had a simultaneous French translation. |  CelebrityA touch of celebrity is always a good way to attract the media, whether that be influencers, special guests or politicians. |  Newsworthy2010 Winter Olympics attracted worldwide media attention. To garner a piece of that action, we exclusively partnered with the Paralympic Committee and was the envy of our industry. |
 CommunitySoft news stories are harder to get coverage for unless you can partner with a school or a group of students. Their win is your win. |  Social SolutionsI have had a lot of success by creating a program through a current social issue. Who has a more significant influence on a young persons life then a shopping centre? |  Community PartnersPublic Relations is always possible by partnering with a positive media influencer. As with the Burnaby Firefighters Charitable Society. We raised hundreds of thousands of dollars together and directly benefitted from the media exposure. |
 Crisis CommunicationsThe kind of PR no one wants but needs to be ready for, whether that be on social media, print or broadcast. Having a plan and a outside PR firm in place is the best practice. Some of campaigns I have worked on include accidental and intentional fatalities, breastfeeding in public places, cultural differences, gender equality, and of course, Santa. |
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